PRIVACY POLICY
Last updated: November 2025
Trading name: Tip N Lift Ltd (“we”, “us”, “our”)
This policy explains how we collect, use, store, and protect your personal data when you use our website or services.
1. Data We Collect
1.1 Data you provide directly
We may collect the following information when you contact us, place an order, or use our services:
Name
Company name (if applicable)
Email address
Telephone number
Billing and delivery addresses
Product or service enquiry details
Consignment or service agreement information submitted via forms or email
1.2 Data collected automatically
When you visit our website, we may automatically collect:
IP address
Browser and device information
Website usage data and pages visited
Referral sources (how you arrived at the site)
Cookie and tracking information
2. How We Use Your Data
Your data may be used to:
Process and fulfil orders and payments
Arrange delivery or collection of goods
Respond to enquiries received via forms, email, or telephone
Provide maintenance, repair, or refurbishment services
Manage consignment stock and related agreements
Send you relevant information about our parts, services, or operational updates (where you have consented)
Improve website performance, security, and user experience
Support analytics, remarketing, and advertising audiences
Meet our legal, accounting, and regulatory obligations
3. Lawful Basis for Processing
We process personal data under the following lawful bases under UK GDPR:
Contract necessity: To process orders, payments, and service agreements you enter into with us.
Legitimate interests: To respond to enquiries, improve our services, manage business relationships, ensure website security, and run our business efficiently.
Consent: For direct marketing communications and certain types of cookies or tracking where required.
Legal obligation: To keep appropriate records for tax, accounting, and regulatory purposes.
You may withdraw consent at any time (see Section 8).
4. Cookies and Tracking
We use cookies and similar technologies to:
Enable core website functionality (such as cart and checkout processes)
Understand how visitors use our website
Measure the performance of pages and content
Build anonymous audiences for advertising and remarketing
Cookie types may include:
Essential cookies: Required for the site to function correctly. These cannot usually be disabled via our site.
Analytics and performance cookies: Help us understand how the site is used and improve it.
Advertising and remarketing cookies: Used to deliver relevant ads and measure campaign effectiveness.
You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect certain features, including checkout and login functionality.
5. Data Sharing
We may share your data with trusted third parties who help us operate our business, including:
Payment service providers
Delivery and logistics companies
Website hosting, backup, and security providers
IT support and maintenance providers
Analytics and reporting platforms
Advertising and marketing platforms for audience targeting (using minimal personal data and where consent applies)
Professional advisers (accountants, legal advisers) where necessary
We do not sell your personal data to third parties.
6. Data Storage and Security
We take appropriate technical and organisational measures to protect your data, including:
Using secure hosting and encrypted (HTTPS) connections
Restricting access to personal data to authorised personnel only
Regular monitoring and maintenance of our systems
However, no method of transmission over the internet or electronic storage is completely secure. You share data with us at your own risk.
7. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typical retention periods include:
Order and payment records: 6 years (for HMRC and accounting requirements).
Enquiry and contact form data: Up to 2 years.
Marketing and newsletter subscriptions: Until you withdraw consent or unsubscribe.
Consignment and service agreement records: For the duration of the agreement plus up to 12 months.
Analytics data: Typically up to 26 months, depending on the platform settings.
8. Your Rights (UK GDPR)
Under UK data protection law, you have the right to:
Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your data in certain circumstances (“right to be forgotten”).
Restrict or object to certain types of processing.
Data portability: request a copy of certain data in a machine-readable format.
Withdraw consent for marketing or other processing based on consent, at any time.
To exercise any of these rights, please contact us using the details in Section 12.
9. Marketing Preferences
We may send you marketing communications when:
You have actively opted in via a form or checkbox; or
You are an existing customer and we are contacting you about similar products or services, in line with applicable law.
You can opt out of marketing communications at any time by:
Clicking the “unsubscribe” link in any marketing email; or
Contacting us directly using the details in Section 12.
10. Third-Party Websites
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any external sites you visit.
11. Complaints
If you have any concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
https://ico.org.uk
12. Contact Details
For any questions about this Privacy Policy or to exercise your data protection rights, please contact us at:
Email: info@tipnlift.co.uk
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We recommend you review this page periodically to stay informed about how we protect your data.